Over the coming bank holiday weekends, ATM banking screens across Ireland will display general road safety messages in an effort to encourage road users to drive with care. This new road safety initiative was launched by the Irish Banking Federation (IBF) in association with the Road Safety Authority (RSA) today.
Road users across the county will be provided with road safety advice from the Road Safety Authority when they use a retail bank ATM over key periods for road safety awareness, including the coming June, August and October bank holiday weekends. The message displayed on the screen will advise road users of the following:
“Driving today? Slow Down. Stay Alert. Arrive Alive.”
Speaking at the launch of the initiative, Noel Brett, Chief Executive of the RSA, said that this campaign is both timely and well-targeted: “Bank holiday weekends are traditionally high-risk periods for deaths and serious injuries on our roads. We are delighted to partner IBF in this initiative. Road users across the country will be provided with a road safety message every time they use a retail bank ATM. And it really is simple – if you’re driving today and every day, take the necessary precautions to ensure you and your loved ones Arrive Alive.”
Pat Farrell, Chief Executive of IBF, echoed Mr Brett’s comments: “We are very pleased to be able to co-ordinate our retail member banks in making their ATM networks available for this message. The issue of road safety is of national concern and the RSA’s message is a very serious one.”
The Irish Banking Federation (IBF) is the leading representative body for the banking and financial services sector in Ireland, representing over 70 member institutions and associates, including licensed domestic and foreign banks and institutions operating in the financial marketplace here.
For further information on road safety and driver fatigue, visit the Road Safety Authority’s website at www.rsa.ie or LoCall 1890 50 60 80.
For further information, please contact:
Brian Farrell, Communications Manager, Road Safety Authority: 086 3881009
Lisa Shevlin, Public Relations Executive, Irish Banking Federation: 01 6715311
Editor’s Note:109 people have been killed on Irish roads to date in 2008 compared to 133 to the same date in 2007. This is a reduction of 24 on last year.